CLIENT

PROJECT

Experience the revolution, adding relief to your routine. 

The recovery space wasn’t short on options, but it was short on elegance. Most tools promised power. Few delivered comfort. Rally came to us with a category-defying idea: recovery could be both effective and gentle. A tool that treats your body with care while working just as hard as you do.
Our challenge was to build a brand that matched the product’s nuance and performance. It needed to be bold enough to stand next to category giants, and refined enough to feel like a ritual, not a chore. Rally wasn’t just entering the recovery market. It was here to shift it.

Rally’s elegant design is crafted to seamlessly complement your home, drawing inspiration from classic Scandinavian aesthetics and timeless Japanese minimalism. Interact led the strategy, naming, visual identity, art direction, web design, and tone of voice, and established the brand’s core identity as "Perpetually in Rhythm." This concept became the foundation for a bold and inspiring reimagination of what a modern wellness device can look and feel like.

Rally’s elegant design is crafted to seamlessly complement your home, drawing inspiration from classic Scandinavian aesthetics and timeless Japanese minimalism. Interact led the strategy, naming, visual identity, art direction, web design, and tone of voice, and established the brand’s core identity as "Perpetually in Rhythm." This concept became the foundation for a bold and inspiring reimagination of what a modern wellness device can look and feel like.

Rally’s elegant design is crafted to seamlessly complement your home, drawing inspiration from classic Scandinavian aesthetics and timeless Japanese minimalism. Interact led the strategy, naming, visual identity, art direction, web design, and tone of voice, and established the brand’s core identity as "Perpetually in Rhythm." This concept became the foundation for a bold and inspiring reimagination of what a modern wellness device can look and feel like.